As budgets tighten and company objectives change, marketers are reevaluating how to efficiently incorporate events into their 2009 plans. This former PR “must-have” faltered earlier in the year, and companies remain cautious about which events to pursue.
“[Following] the AIG story, event marketing froze. We're starting to see it come back now because of the need for [presence] at b-to-b shows,” says Harris Diamond, CEO of Weber Shandwick and Constituency Management Group.
At a time when clients are cutting 30% to 40% ...