In the current financial environment, companies are employing internal comms efforts that engage staffers and tie back to business goals.
When Canada's Molson Inc. and Colorado's Adolph Coors Company merged in February 2005 to become Molson Coors, it brought 350-plus years of beer-brewing experience together under one roof. Transforming two historic companies into one successful business unit would indeed be a challenging endeavor.
“When you put two companies like that together, you have a big challenge in deciding who ...