CHICAGO: A number of companies are promoting giving back to local communities in their campaigns to celebrate February as Black History Month.
Coca-Cola, which has been celebrating Black History Month since 1978, launched a national campaign February 1 that encourages consumers to “Be: Be Heard. Be Driven. Be Legendary. Be Giving.” It includes advertising; events across the country; and outreach to trade publications, black publications, and media in certain local markets, said Lori George Billingsley, director of community and multicultural ...