Earlier this year a series of big companies, like eBay and Whirlpool, consolidated most of their PR under a single agency, but some believe this trend is coming to an end.
Last week, Hewlett-Packard fired its corporate AOR Hill & Knowlton and enlisted a network of specialist firms to meet its corporate PR needs, while keeping H&K for other work, such as executive communications. Wal-Mart also hired three firms with varying expertise for its multimillion consumer account awarded in June for business previously ...