FRANKFURT, GERMANY: In-house corporate communicators feel social media is important during a crisis, yet many don't have a social media contingency plan in place.
A new survey from German consultancy Gartner Communications found 84.8% of companies worldwide have general crisis plans in place, but only 20.7% have social media crisis plans set. In-house communicators rated the importance of social media in a crisis as seven out of 10.
"Clients in some industries understand that social media is important for their business," said Lex ...