NEW YORK: Business leaders are giving communications and marketing teams ownership of social media, said Justine Thody, the Economist Intelligence Unit's editorial director for the Americas, at the Arthur W. Page Society Spring Seminar on Friday.
The company found in a study that executives say marketing and branding teams and marcomms and PR units have the most responsibility for social media channels, she said. Thody added that 41% of respondents identify marketing and branding units as owning social media, while ...