GREENWOOD VILLAGE, CO: A number of companies are reaching out to Hispanics with tailored campaigns this holiday season.
Holiday campaigns that tap into family togetherness and culture are a strong way to attract Hispanic consumers, said Armando Azarloza, president of The Axis Agency, a Los Angeles-based multicultural agency which focuses on Hispanic PR.
“Given the fact that a large number of Hispanics are Catholic or Christian, and Christmas being a Christian holiday, it gives tremendous opportunity for ...