Companies undergoing a merger or acquisition pour time and resources into preparing for the deal's announcement, but the biggest communications challenges come afterward. With mega-mergers back in the spotlight, corporate comms experts say the importance of keeping employees in the loop throughout the process cannot be underestimated.
“Follow-up communications is huge. A lot of times, there's a deal, and then there are crickets,” says Brian Schaffer, transaction services practice leader at Prosek Partners. “In the old days, you could get ...