Communications and marketing should not be downplayed during this global credit crunch. I've learned that consistently communicating your values and attitude helps keep customers with you on what can be a long and bumpy ride.
Their loyalty is priceless. If they don't hear from you, they will lose interest and go elsewhere. This is especially relevant to the Virgin Group, where we start many companies, nurture them to maturity, sometimes sell stakes, and use that money to invest back into ...