The Kansas City Free Health Clinic provides healthcare at no charge to patients who otherwise would not have access to health services. Fundraisers are vital for the clinic, which is typically forced to turn away 250 individuals per week.
Organizers, therefore, wanted to develop a stable of long-term donors, as well as raise the clinic's profile in the community.
In 2003, the spring fundraiser was rebranded as Bloom to inject new blood. "The event needed new life, new energy, new focus," recalls ...