Winner: Cohn & Wolfe and RadioShack: Educating Consumers through the Digital Television TransitionCohn & Wolfe's exceptional local-level penetration fueled large-scale national results and business impact for RadioShack in this consumer-education drive leading up to the digital television (DTV) transition.
"A true community-relations effort that provided a tangible service," said one judge.
Objectives were to educate the public, highlight RadioShack's reputation as a trusted electronics advisor, and generate sales of converter boxes and other DTV accessories. The team determined local broadcast ...