I read an interesting article in the June issue of Wired talking about “Why Science Needs to Step Up Its PR Game.” But how?

Imagine you are in a foreign country and you only know 10 words in the local language. A native comes up to you and passionately tries to communicate something, but you have no idea what because you don't understand them. Now imagine that same situation if you were traveling with someone that can act as a translator. ...