Just days before Nigeria's presidential, legislative, and state elections, a Weber Shandwick team from Washington, DC, was asked to set up a communications platform inspiring trust and confidence in the fairness of the forthcoming vote.
It was an atypical, but vital PR task for a nation whose hopes for transparent democracy had repeatedly been disappointed. Credibility was critical. Yet only days from the vote, information was lacking, distances are vast, topographies and cultures diverse, and outside advice might ...