Reports of truncated consumer credit streams, shrinking personal wealth, and the reality of job insecurity mean consumers are going to remain reluctant buyers, even after the economy eventually limps back to health.
It's not surprising that the current recession would change consumer spending for the long haul, as it did for those who lived through the Great Depression. While advertising teams aggressively push short-term price promotions, communications has a unique opportunity to permanently reshape a brand's standing with a ...