Depending on whom you ask, PR's blogger relations might be either failing or acclimating to the evolving blogosphere landscape.
A September study on messaging unveiled by Burson-Marsteller showed a 76% gap in the messages PR puts out to bloggers and what ultimately gets written in the US. In Latin America, it's an 82% gap.
"We used to sell our clients on including the blogosphere, now they are expecting it," says Danielle Wiley, SVP at Edelman Digital in Chicago, ...