NEW YORK: As corporate communications professionals are more frequently invited to the C-suite table, PR departments should keep a sharp eye on current events, said Paul Gottsegen, CMO of Infosys.

"I actually read the news section before the business section, and it used to be the other way around," he said. "We have employees and clients all over the world."

When Japan was hit with by a tsunami in March, Gottsegen said his company faced an increase in media requests because ...