Olympic opportunities
If my brand is not an official Olympic sponsor, how can we piggyback on the newsworthiness of the upcoming Games?
"There are many ways to have a gold medal PR effort in 2008 without being a McDonald's," said Kimberly Eberl of Chicago's Motion PR.
"In these next few months, many sports will be naming their qualifiers for the Games," she adds. "In fact, Kristin Armstrong recently qualified in cycling and she is a promising candidate to podium, runners are ...