Company: Kia Motors America
Team size: Seven
What's new: Kia's in-house team expands as brand perception grows
Just five years ago, the public viewed Kia as simply a value brand. Today, the Irvine, CA-based automaker is transforming into something more - from positioning itself as a contender in the motorsports space to gaining the loyalties of former luxury brand owners, explains Scott McKee, director of PR at Kia Motors America.
"We are now all about ...