Client: The Committee to Protect the Affordable Housing Law (Boston, MA)

Agency:  Solomon McCown & Company (Boston, MA)

Campaign:  Vote “NO” on 2 Campaign  

Duration:  January – November 2, 2010

Budget:  $98,000

The Committee to Protect the Affordable Housing Law launched a grassroots campaign last year to convince Massachusetts voters to reject a proposed repeal in November's mid-term elections.

The ballot committee was formed in 2009 (as required by state law) and was comprised of more than 1,200 individuals and organizations. The nonprofit Citizens' ...