Fresh off its rebranding and 25th anniversary, Susan G. Komen for the Cure is tackling its comms challenges head on.
When Susan G. Komen for the Cure celebrated its 25th anniversary this year with a rebranding, the results were staggering. Not only did the nonprofit garner substantial media coverage, but it also saw an increase in donations, sponsorships, and race participation. But the rebranding wasn't just an elaborate marketing effort - it was also a call to reach new audiences and ...