Detroit Free Press, October 3
What are Comerica Bank's current media goals?
Wayne Mielke: Our primary goals include getting positive coverage of Comerica in the market where we have a dominant presence, Michigan, as well as in our growing markets of California, Texas, Arizona, and Florida.
What made the Detroit Free Press a desired placement for Comerica, and how did you go about pitching business columnist Tom Walsh?
Mielke: The Detroit Free Press is the largest newspaper in our home state ...