NEW YORK: This week, Comcast bought the controlling stake in General Electric's NBC Universal and all its properties, including the NBC television network, Universal Pictures, Telemundo, and its portion of Hulu. Prior to the official announcement, an imminent sale of NBC to Comcast had been widely speculated on in the media and on Wall Street. To prepare for the December 3 reveal of the deal, Comcast put in place a robust communications plan that would include media outreach and digital communications and public affairs strategies.