General Motors Corp. (GM) entered the second largest bankruptcy filing in industrial history on June 1. With this change, the company has a chance to move forward with its strongest offerings and resell itself to an American public who awaited its large scale demise.
Regaining consumer confidence is the new GM's first order of business, and it will take a combination of corporate, financial, and product communications to do so.
Steve Harris, GM's VP of global communications, tells PRWeek, “I'd be lying if ...