Organization: City of Columbus, Office of Mayor Michael Coleman, and Department of Public Service (Columbus, OH)
Campaign: Hill+Knowlton Strategies (Washington, DC, and Tampa, FL) and MurphyEpson Public Relations (Columbus, OH)
Duration: December 2011-ongoing
Budget: $260,000

The City of Columbus teamed with Hill+Knowlton Strategies and local agency MurphyEpson Public Relations to develop a new curbside recycling program to replace the city's subscription service in hopes of making Columbus a greener city.

Strategy
Branded RecyColumbus, the goal was ...