NEW YORK: CollegeClickTV.com, a Web site featuring video tours of about 200 universities that launched on November 3, is conducting an outreach campaign that targets parents, students, and the outlets they turn to for college information.
Ericho Communications, whose president, Eric Yaverbaum is a partner in the venture, is pitching radio, consumer publications, media and marketing trade titles, as well as blogs that cover individual colleges, to promote the Web site and a survey of college students the site conducted prior ...