A PR campaign designed by students at Hunter College in New York ,and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek. As part of the campaign, which aimed to promote the anti-counterfeiting goals of Coach and the International AntiCounterfeiting Coalition, posters that read “Missing – $500 reward!!” with a picture of a student named Heidi Cee, asking for the return of her Coach ...