Whether it's the intense speculation about this year's college football bowl season and which teams will play in the BCS championship game, or the heightened prominence given to March Madness, otherwise known as the NCAA Basketball Tournament, interest in college sports might be stronger than it's been in decades. It's also driving traditional and online media coverage.
“The rabid sports fan now is going beyond the sports pages of USA Today... and that means heading to sites like Rivals.com and Scout.com, ...