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College kids educate each other about the perils of overdrinking

Tanya Lewis

January 01, 2011

Client The Century Council (Arlington, VA)

PR agency The Capstone Agency, Univ. of Alabama's student-run PR firm (Tuscaloosa, AL)

Campaign LessThanUThink

Duration May 15-November 30

Budget $75,000 (includes ads)

Founded in 1991, The Century Council is a nonprofit dedicated to fighting drunk driving and underage drinking. In an effort to generate student insight and varied approaches, the council asked the American Advertising Federation - and it agreed - to focus its 2009 national student ad competition on combating alcohol overconsumption ...

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College kids educate each other about the perils of overdrinking

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