Client The Century Council (Arlington, VA)
PR agency The Capstone Agency, Univ. of Alabama's student-run PR firm (Tuscaloosa, AL)
Duration May 15-November 30
$75,000 (includes ads)
Founded in 1991, The Century Council is a nonprofit dedicated to fighting drunk driving and underage drinking. In an effort to generate student insight and varied approaches, the council asked the American Advertising Federation - and it agreed - to focus its 2009 national student ad competition on combating alcohol overconsumption ...