NEW YORK: Colgate's Oral Health Month, held in countries around the world, is making its US debut this April, working through the Hispanic community.
“We will be communicating the purpose of good oral health and encouraging Hispanic consumers to go get dental screenings,” said Carla Kelly, GM of multicultural marketing for Colgate. The company partnered with the Hispanic Dental Association (HDA) to launch “El Mes de la Salud Bucal” on April 2 in four locations: Miami, Los Angeles, Houston, and ...