SCOTTSDALE, AZ: Cold Stone Creamery, a fast-growing franchisor of ice-cream shops, is searching for local PR firms on the East Coast, in the Midwest, and on the West Coas
The company has worked with Golin/Harris as its agency of record and will continue to use Golin as "marketing consultants," said Kevin Donnellan, communications manager.
However, with its franchise network expanding rapidly, Cold Stone felt it needed local PR help around the country to support local franchisees.
"What benefits our store owners the ...