Company
Diet Coke
Campaign
Heart Truth
PR agency
Allidura Consumer
Launch
February 1
Objective: The ultimate goal of the Heart Truth campaign, which Diet Coke is conducting in partnership with the National Heart, Lung, and Blood Institute, is to raise awareness of heart health among women and encourage them to take action.
In the 2013 edition of the campaign, its eleventh iteration, the Diet Coke brand is embracing social media to interact more often with consumers. The ...