BEIJING: Coca-Cola's PR and marketing efforts for the Beijing Olympics, called the Live Olympic campaign, began nearly two years ago and have focused on reaching out to Olympics fans, both at the Games and abroad.
Coke intends the highlight of its on-site marketing to be the Shuang Experience Center on the Olympic Green near the National Stadium, which was scheduled to open August 8, the day of the opening ceremonies, according to Petro Kacur, senior manager of marketing communications at ...