Coca-Cola is looking to become more “agile” in its UK marketing, inspired by a tactical campaign launched by Unilever deodorant brand Lynx after the publication of photos of a naked Prince Harry in August.
The company also replaced its corporate site with an interactive digital magazine called “Coca-Cola Journey” on Monday to better engage consumers and enhance its corporate presence online.
Zoe Howorth, Great Britain marketing director for Coca-Cola, said she is determined to engage consumers with “relevant” advertising, as ...