ATLANTA, GA: Executives from Coca-Cola Co. and Italian coffee company IllyCaffè SpA sipped samples of their new ready-to-drink coffee beverage alongside consumers last week, as part of the consumer lifestyle push for the product.
The Illy Issimo drink was on hand while Coke chairman and CEO Muhtar Kent and Andrea Illy, chairman and CEO of Italian coffee company, mingled with readers waiting on line for a signing of the book How the Other Half Hamptons at the Rizzoli bookstore in New York City.
Kent ...