NEW YORK: Cohn & Wolfe has revamped its four-year-old multicultural division with an expanded Latino and multicultural practice called Infuse.
The newly branded practice is being led by VP Kerri Allen, who has been working in the agency's Hispanic division for the last year. Allen helped create the concept for Infuse with the idea of integrating “the concept of cross-cultural communications throughout the agency,” she said.
The main idea of Infuse is to empower all of Cohn & Wolfe's account ...