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Technology
> Cohn & Wolfe, GCI merge; entity to retain C&W name
Cohn & Wolfe, GCI merge; entity to retain C&W name
Aarti Shah
, Keith O'Brien, Frank Washkuch
July 02, 2008
NEW YORK: Cohn & Wolfe has merged with sister WPP Group agency GCI Group. The combined company will retain the name Cohn & Wolfe (C&W). C&W CEO Donna Imperato will remain CEO, and GCI Group CEO Jeff Hunt will remain president. Hunt confirmed the details of the acquisition.
The agency will retain the name Cohn & Wolfe, but will be rebranded with a new logo and branding strategy.
The agency will also include a separate, global specialty healthcare ...
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