As a small technology company, CodeWeavers was confronted with the challenge of finding a creative way to drive trials and create awareness of its software among new users and key influencers, all while working within a very limited budget.
The company enlisted Haberman & Associates to craft a campaign focused on relevancy and value.
Strategy
To build on the hype around the 2008 election, the team decided a president-focused campaign would be relevant, attract interest, and create buzz, says Fred Haberman, ...