NEW YORK: Coca-Cola and McDonald's garnered the most media coverage (traditional and new media) between July 1 and July 14 of all the 12 global sponsors participating in the Beijing Olympic Games, according to the Dow Jones Insight - 2008 Olympics Media Pulse. The service tracks international English-language media, including about 2 million blogs, 13,000 news sites, and 6,000 print outlets, wires, and broadcast news outlets.
Coca-Cola received 257 mentions, or 24% of the total 1,062 that involved the sponsors, and ...