Company: Coca-Cola
PR agency: Fast Horse
Campaign: Expedition 206
Duration: Oct. 2009-Dec. 2010
In October, Coca-Cola introduced its Expedition 206 social media campaign, designed by its recently introduced department of social and digital media.
"We needed to move into a space that was about creating a dialogue, particularly with young people," says Clyde Tuggle, SVP and chief public affairs officer and CCO.
Strategy
"It's an opportunity to understand social and digital media, how people use it, how to connect with people," ...