ATLANTA: Coca-Cola announced the ambassadors for its Expedition 206 social media campaign on Monday, kicking off a new phase of PR around the global tour, which is slated to begin January 1, 2010. The three ambassadors—Toño, Kelly, and Tony—will spend 2010 traveling to 206 global markets on the search for "happiness" and building the Coca-Cola brand.
As the brand ambassadors travel for the beverage company, they'll interact with local communities and blog and otherwise promote their activities.
"You can see ...