ATLANTA: The Coca-Cola Company has created a real-time corporate blog to offer consumers an inside look at the business' initiatives and news around the world.
Unbottled was developed as part of the company's efforts to update its content strategy and engage fans with information beyond “linked content,” or content relevant to its business interests, and focus more on “liquid content” that people want to share with friends on social networks, explained Ashley Brown, director of digital communications and social media at Coca-Cola.
“We ...