Coca-Cola Enterprises has recruited Lexis for European work to highlight its efforts to go green.
Lexis beat three other agencies to oversee a CSR-focused corporate brief to help the bottling brand drive its “sustainability story.”
The company has pledged to work towards being a zero-waste business as part of a recent sustainability rethink.
Rosalie Hunt was appointed to the newly created role of director of external relations with a focus on the issue last year.
She told PRWeek UK: “It's part of our ongoing journey ...