NEW YORK: In a departure from previous campaigns, Coach is promoting not only the launch of a new handbag and accessory line, but also the marketing behind it. The announcement of the Poppy line, set to hit shelves June 26, was accompanied by a press release detailing the campaign's “emphasis on interactive branding and consumer engagements.”
“I just think we're broadening what were doing. As we do that, it requires engaging more people," said Raina Penchansky, VP of Global PR at Coach, regarding promotion ...