NEW YORK: Coach launched Operation Turnlock last week as a national anti-counterfeiting program that will hold those involved in the sale of counterfeit product, including small businesses, Internet sites, and purse parties, legally accountable. It aims to raise awareness of the issue among consumers, as well.
"Coach has always successfully enforced its IP rights," said a Coach spokesperson, who declined to be identified. “We want to make it difficult for people selling [the products], and to educate people buying [them]."