Company
CNN en Español

Campaign
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PR agency
In-house

Launch
November 22

Objective: The cable news network sought to roll out a redesigned branding package to evolve the way viewers engage with CNN en Español.
   
“We have a long tradition of success in Latin America and are taking steps to maintain our leadership position,” says Cynthia Hudson, SVP and GM of CNN en Español and Hispanic strategy for CNN/US. “In addition, ...