WASHINGTON: Country Music Television, a unit of Viacom, has launched an initiative to motivate and encourage people of all ages to pursue post-secondary or higher education.
The impetus for the “CMT Empowering Education” campaign was the “Get Schooled” non-profit organization. Get Schooled was formed between Viacom and the Bill & Melinda Gates Foundation in 2009 with the goal of leveraging the BET, MTV, and Paramount Picture brands to raise awareness of the challenges public school systems face in the US. ...