NASHVILLE, TN: CMT (Country Music Television) is using media relations and leveraging fan involvement leading up to the 2009 CMT Music Awards on June 16.*

"Obviously, one of our main goals is to drive tune-in," said Lisa Chader, VP of corporate communications for CMT. Another goal is "putting our awards show on the same playing field as some of the big broadcast television awards show."

To do that, CMT is reaching out to entertainment trade media, as well ...