Client: Charcot-Marie-Tooth Association (Glenolden, PA)
Agency: GatesmanMarmion+Dave (Pittsburgh, PA)
Campaign: CMT Awareness Month
Duration: January - September 30, 2011
Budget: $60,000
Charcot-Marie-Tooth (CMT) is an inherited neuropathy disease that gradually causes loss of normal use of the extremities. The nonprofit Charcot-Marie-Tooth Association (CMTA) works to raise awareness of the disease, support patients, and find a treatment and a cure.
Based on the success of a 2010 CMT Awareness Week campaign, CMTA and AOR GatesmanMarmion+Dave launched a CMT Awareness ...