WASHINGTON: The Centers for Medicare and Medicaid Services (CMS), a division of the Department of Health and Human Services, has awarded Fleishman-Hillard, Ketchum, Ogilvy PR Worldwide, Porter Novelli, and Weber Shandwick open-ended PR contracts for up to seven years.
Four of those agencies, excluding Fleishman-Hillard, were defending their contracts initially inked with CMS in 2006. CMS awarded the five PR firms with the Indefinite Delivery Indefinite Quantity (IDIQ) contracts after an eight month RFP process. Nine agencies submitted proposals. A CMS ...