CMOs still aren't sure of the best way to measure how digital marketing is translating into results, according to a recent survey by the CMO Club.
More than 60% of the roughly 100 CMOs the club surveyed said that the number-one digital marketing challenge facing them was measuring how the efforts impacted offline customer behavior. The second biggest challenge for the CMOs was “staying up to date” on the latest digital marketing options and tools.
The results were announced at the CMO ...